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Wisteria Jax Wisteria Magic Ashley Smith Lead Wedding Planner
Wisteria Magic Owner Ashley Smith Event Planner

Meet Your Planner

Ashley is the founder and driving force behind Wisteria Magic, blending fourteen years of event-industry experience with a decade of hands-on planning and coordination.

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Committed to creating beauty, choosing quality over shortcuts, and leaving every space and heart a little better than they found it, Ashley and the Wisteria Magic team set a new standard for what it means to plan and celebrate with purpose.

Event Rentals + Coordination Jacksonville Florida
Event Rentals, Decor and event Coordination Jacksonville Florida

We redefine what exceptional events feel like...

Leading with humility, passion and creativity; so every guest feels seen, every detail feels personal, and every host feels supported.

What Does it Mean to Turn Your Magic On?

With a team dedicated to kindness, bold creativity and next-level service you can focus fully on your special day and see your vision come to life. 

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Working with Wisteria Magic allows you to turn your magic on and truly enjoy your celebration.

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Planning + Coordination

We provide expert planning, passionate service, and a balanced approach to every facet of your once in their lifetime event so you can let go and be fully present on this once in a lifetime day. 

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Beverage Services

We are more than bartenders.  If it needs doing, we do it. We never say “that’s not my job”. Our team shows up, notices the details, and acts with care for the entirety of every event. 

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Whether it's a bar rental, serve staff, rented glassware or anything in between - we have thought through every detail for you.

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Event Rentals

Our events are designed to feel open, uncluttered, and visually impactful without overwhelming hosts or guests. Whether it’s a venue, a home, or a heart, we’re here to leave every space better than we found it.

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Your Perfect Event Awaits

We show up when you need it most, we keep kindness and empathy at the forefront of everything we do.

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